Betting On It, S1 E7: Building a marketing blueprint w/ James McLoughlin

BettingStartups.com brings you Season 1 of Betting On It, an 8-episode series that follows one betting industry startup as it gets investor-ready ahead of its seed funding round.

In this episode, Drew and Sahil from BetsBooster are joined by James McLoughlin from Stirling Mac, who shares a ton of practical, actionable marketing advice.

They discuss:

• The basic set of 'marketing musts' for any B2C mobile app 
• App store optimization, and which specific tactics help drive organic downloads using ASO
• Why and how to use storytelling in content and creative to build brand awareness
• How to leverage influencers to promote products, and best practices for engaging with them
• Launching and running an affiliate program
• Driving virality through incentivized user referrals 

 

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