Ep. 107: Creating a new category of betting markets w/ Johnny Coetzer from BetLabs

Ep. 107 features Johnny Coetzer from BetLabs, which is reinvigorating the sports betting experience for bettors while helping operators elevate their game.

 

Hear him discuss:

• The lessons he learned playing chess and tennis growing up, and how they prepared him for life as an entrepreneur
• How his idea for Boost Bets was derived from the spread betting concept (except it provides the downside protection for players that spread betting doesn’t)
• Why he’s prioritizing working with platform providers as his primary distribution strategy
• B2B sales and the challenges of getting a product prioritized on an operator or platform provider’s roadmap
• Winning the pitch competition at last week’s SiGMA Africa event in Cape Town
• The insights from the recently published ‘Game Changers’ report published by BettingStartups.com, which included data from 68 industry startups (Free download at Next.io!)

 

Learn more 👇

➡️ BetLabs website

➡️ Johnny Coetzer on Linkedin

 

 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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