Ep. 122: Helping operators open new monetization channels w/ Björn Nilsson from FTDx

Ep. 122 features Björn Nilsson from FTDx, which is transforming blocked traffic.

Hear him discuss:

• His career journey through various payment and operator roles, including consulting for Betfair, Unibet, and others.
• The origins and evolution of Triggy, a product aimed to convert fans into bettors.
• The founding of FTDx, focusing on monetizing non-local traffic for gaming operators.
• Challenges in managing regulatory environments and non-monetized traffic.
• FTDx's simple integration process and the positive reception from early adopters in Finland and Brazil.
• Insights into FTDx's fundraising process.
• Lessons learned from Triggy about building sustainable, cash flow positive businesses.
• His perspective on innovation within the gaming industry, highlighting the influx of new ideas from the US and Eastern Europe.

 

Learn more 👇

➡️ FTDx website

➡️ Björn Nilsson on Linkedin

 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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