Ep. 139 - Acquiring customers through innovative games w/ Adam Wilson from Splash Tech

Ep.139 features Jesse live from the SBC Summit in Lisbon, joined by Adam Wilson from Splash Tech, 

Hear them discuss:

• How Adam's early journey in the betting industry took shape and evolved
• The post-mortem on his first startup Bookee, which became known as the "Tinder for Betting"
• The origin story of Splash Tech, and how his learnings from the Bookee journey influenced his approach to building Splash Tech
• How Splash Tech’s free-to-play games drive customer acquisition and engagement, and what sets them apart from other F2P providers
• Why "you are only as good as your integrations" as a B2B supplier in this industry
• Splash Tech's product integration with Optimove, and the unique ways that partnership enables operators to engage with their players
• Why he wanted "to get to profitability as soon as possible" with Splash Tech in order to avoid raising further capital
• His perspective on the betting industry trends driving innovation
• What fuels Adam’s motivation and resilience as an entrepreneur

 

Catch the video version of this episode here.

 

Learn more 👇

➡️ Splash Tech website

➡️ Adam Wilson on Linkedin

 

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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