Tuesday Feb 11, 2025
Ep. 152: Using charitable giving to drive player retention w/ Tiffany Santisteban Lagos
Ep. 152 features Tiffany Santisteban Lagos from EmpowerYourPlay, which transforms gaming rewards by integrating micro-giving to charities of players’ choice.
Hear her discuss:
- EmpowerYourPlay winning the recent Pitch ICE competition, and the benefits that has brought
- How EmpowerYourPlay is using charitable giving as a new player retention mechanism for operators
- The insights she got from speaking to over 10,000 players before launching, and how that helped validate her hypotheses
- Why Gen Z and Millennials are driving a shift toward purpose-driven spending
- Why her experience building EmpowerYourPlay has been "like drinking water from a firehose"
- How attracting top talent on equity-only roles has helped Tiffany bootstrap EmpowerYourPlay to this point
- Current efforts to raise £750k in pre-seed funding to scale operations
- The ambitious goal to donate over $50M to charities in the coming years
Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets
Catch the video version of this episode here.
Learn more 👇
➡️ EmpowerYourPlay website
➡️ Tiffany Santisteban Lagos on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
--
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.