Ep. 157: Transparent betting on the blockchain w/ Will Martin from LiveDuel

Ep. 157 features Will Martin from LiveDuel, a decentralized blockchain-based betting exchange aiming to simplify sports betting with crypto innovations. This episode was recorded on-site at the NEXT Summit New York in March 2024.

Hear him discuss:

• How a $300 TikTok filter campaign for the 2022 World Cup won Marketing Genius at The Starties
• The origin of LiveDuel from Will’s background in arbitrage, prop trading, and meme stocks
• Why they’re creating a hybrid model between sportsbooks and betting exchanges
• How liquidity pools and smart contracts enable a smooth betting experience
• The evolution of their thesis amid the rise of prediction markets like Polymarket and Kalshi
• Their go-to-market strategy, and who they see as their ideal target customer
• Why they are focused on soccer only for the time being
• Regulatory challenges of launching a crypto-based platform, especially in the U.S.
• Their experience in Techstars, and current efforts to raise a new round of capital
• Creative marketing approaches that stood out at The Starties awards

 

Catch the video version of this episode here.

 

Learn more 👇

➡️ LiveDuel website 

➡️ Will Martin on Linkedin

 

 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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