Ep. 162: Using prize-linked savings for parlays w/ Owen Monagan and Oisin Tiernan from Layup

Ep. 162 features Owen Monagan and Oisin Tiernan from Layup, which is a FinTech company providing a gamified savings product that turns interest into free sports picks. This episode was recorded on-site at the NEXT Summit New York in March 2025.

 

Hear them discuss:

• Their journey from building a Fantasy Premier League app together to launching Layup
• How growing up with “prize bonds” in Ireland inspired Layup’s concept
• Why their product offers a responsible alternative to sports betting and lottery
• How Layup converts interest earned into sports picks that resemble parlays
• The mechanics of how users can win money without risking any principal
• The challenges of navigating state-by-state banking regulations in the U.S.
• Why user education and overcoming skepticism are key to their marketing strategy
• How early adopters are resonating with the concept of “winning without losing”
• Why they are targeting both FinTech and gaming-focused investors in their next round
• Their vision to build Layup into a culturally accepted alternative to sports betting
• How they aim to expand globally and bring Layup back to Ireland and the UK
• Why they see Layup as a “non-alcoholic beer” alternative in the sports betting space

 

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Catch the video version of this episode here.

 

Learn more 👇

➡️ Layup website 

➡️ Owen Monagan on Linkedin

➡️ Oisin Tiernan on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

 

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

 

 

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