Tuesday Jul 15, 2025

Ep. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive

Ep. 172 features Richard Acosta from Vor Interactive, a UK-based sports data provider creating proprietary first-party data and predictive models.

Hear him discuss:

How a soccer algorithm built by his co-founder sparked Vor's launch and first predictive model
Why their proprietary data now generates 2,000+ prediction points per soccer match across 50+ global leagues
How they’ve expanded from soccer into NFL, college sports, cricket, and tennis while focusing on first-party data
Why they chose a B2B model delivering data products to affiliates and operators instead of professional betting
How their predictive data powers both marketing widgets and pricing models for iGaming companies
How Vor designed a simple integration process that lets partners go live in under 48 hours
The early traction they’ve seen with Odds Shark in the US and Hub Affiliations in Italy, including strong early conversion rates
Why Richard believes staying lean and agile is key as they scale globally and expand their APIs and productized solutions
His long-term vision to grow Vor Interactive into a major global sports data supplier over the next five years

Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.

Catch the video version of this episode here.

Learn more 👇

➡️ VOR Interactive website

➡️ Richard Acosta on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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