Tuesday Oct 18, 2022

Ep. 43 - Todd Ballard, ALT Sports Data

Ep. 43 introduces you to Todd Ballard, co-founder and CMO of ALT Sports Data, which provides proprietary trading solutions focused on alternative sports.

Hear him discuss:

His experience as an early employee at GoPro, and the journey of going from startup through to IPO
The world of alternative sports, and what makes their billion-plus fans “a highly engaged, passionate audience group”
How he and his co-founder validated the idea for ALT Sports Data, which included some brief consideration to the idea of becoming a sportsbook (which an advisor said was “the worst idea”)
How leagues and data rights holders within alternative sports are looking at the betting opportunity, and why they believe they can bring new audiences to operators
Following your passion and why keeping “the least amount of daylight between your personal life and your professional life is a good key to success”

Ep. 43 - Todd Ballard, ALT Sports Data

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