Ep. 85: Bringing old-school bookmaking to America w/ Joe Brennan & Adam Bjorn from Prime Sports

Ep. 85 features Joe Brennan and Adam Bjorn from Prime Sports, which is bringing an old-school bookmaking approach to the US market.

Hear them discuss: 

• Being at the forefront of the lobbing effort that eventually led to PASPA’s repeal in 2018
• Why they see big opportunity in bringing an old-school bookmaking approach to the US
• “Doing a really crazy thing ahead of launching” and talking directly to customers that felt underserved by incumbent operators
• The non-obvious reason why cutting into the existing operator market share isn’t their primary objective
• Their long-term approach to Prime Sports, and why they won’t begin to think about it as a success or failure until after World Cup 2026
• Why they see the current market leaders as being “the McDonald's and Burger King of betting”
• Their #1 piece of advice for new entrants coming into the betting industry
• The most surprising thing to each of them about how the regulated US market has unfolded

 

Learn more 👇

➡️ Prime Sports website

➡️ Prime Sports on Twitter

➡️ Joe Brennan on Linkedin

➡️ Adam Bjorn on Linkedin

 

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