The Betting Startups Podcast

Ep. 49 - Matt Peterson, Tallysight

Ep. 49 introduces you to Matt Peterson, co-founder & CEO of Tallysight, which is the all-in-one audience monetization platform for sports gaming.
Hear him discuss:
How he became interested in entrepreneurship and found his way into the tech industry after reading ‘Zero to One’ by Peter Thiel
How Tallysight’s ‘business in a box’ is helping sports betting content creators to distribute and monetize content using its no-code tools
How he validated the gap in the market through cold outreach to independent creators
Why “not having pressure from outside VCs” has allowed Tallysight to iterate the product at its own pace
Recently reaching the milestone of break-even, which he believes gives them “a lot of flexibility and options moving forward” with fundraising
The no-code space, and how Tallysight is using no-code tools to help quickly and efficiently scale its business
 
Learn more 👇
➡️ Tallysight website
➡️ Matt Peterson on Linkedin

Ep. 48 - Jamie Mitchell, Low6

Ep. 48 introduces you to Jamie MItchell, co-founder & CEO of Low6, which is an award-winning free-to-play games supplier.
Hear him discuss:
How Low6 is differentiating in the free-to-play category, including through the use of web3 technologies
His background bootstrapping his previous business, and how that experience influenced his decision to raise capital for Low6 to “grow more aggressively”
How he sees the esports opportunity for operators, and why “it is not going anywhere”
Pivoting plans for an IPO earlier this year in response to cooling market conditions, and their recent strategic investment from BlueBet
Why he decided to ban meetings within the company, and how embracing a remote-first culture has increased both productivity and work-life balance
How he thinks about product-market fit, and his assessment on whether Low6 has found it
 
Learn more 👇
 
➡️ Low6 website
➡️ Jamie Mitchell on Linkedin

Ep. 47 - Aaron Basch & Evan Fisher, Sparket

Ep. 47 introduces you to Aaron Basch and Evan Fisher from Sparket, which is the Social Betwork. 
Hear them discuss:
Their history as high-school friends leading the math club, and how fantasy football kept them connected after high school until they reunited to start Sparket in 2019
How their parimutuel social betting platform allows operators to offer "different markets without taking exposure”
Why they are trying to build experiences for "demographics that have traditionally not participated” in sports betting, and how that is translating into traction
The 12+ month process of getting the Sparket platform GLI certified, and how holding that certification benefits them despite it being “a huge effort up front”
Why they chose to raise their current round of funding publicly via crowdfunding campaign, and how it’s going for them so far
Learn more 👇
 
➡️ Sparket website
➡️ Aaron Basch on Linkedin
➡️ Evan Fisher on Linkedin

Ep. 46 - Brian Kipp, OwnersBox

Ep. 46 introduces you to Brian Kipp from OwnersBox, which is the home of SuperFlex DFS & Lightning Lineups.
Hear him discuss:
Launching a sports information product in 2012 and growing it to 50,000 users before pivoting to fantasy sports in 2018
Why he thinks that fantasy sports “produces the most loyal user base” of all categories within the wider betting and gaming ecosystem
How OwnersBox is innovating within fantasy sports, including its unique ‘Lightning Lineups’ which aims to simplify the experience with slot-like mechanics
Why OwnersBox has invested heavily in content creation over the last two years, and why it now sees content as a profit center rather than a cost center
How Brian is thinking about scaling OwnersBox now that it has found product-market fit, including his plans to raise a Series A in 2023
 
Learn more 👇
 
Episode guest:
➡️ OwnersBox website
➡️ Brian Kipp on Linkedin
➡️ Brian Kipp on Twitter
 
Episode host: 
➡️ Dan Hannigan-Daley on Linkedin
➡️ Dan Hannigan-Daley on Twitter

Ep. 45 - Colin Davy, Betscope

Ep. 45 introduces you to Colin Davy, founder of Betscope, which provides betting intelligence for intelligent bettors.
Hear him discuss:
Being selected as one of 5 finalists to pitch live at the recent G2E Innovation Challenge, and what it meant to be named winner by the judging panel
The story of being a contestant on Jeopardy, and how he used his data science background to prepare for it - which ultimately led to him winning
The importance of “incorporating a price discovery routine” when betting, and how Betscope is helping bettors with its unique tools
Why he thinks the betting tools ecosystem has now entered a second wave, and the characteristics that make it different from the “first wave gold rush”
The thinking behind his decision to intentionally avoid taking outside capital at this stage in favor of remaining bootstrapped for as long as possible
 
Learn more 👇
 
➡️ Betscope website
➡️ Colin Davy on Twitter
➡️ Colin Davy on Linkedin
➡️ "How I Won Jeopardy With Data Science" by Colin Davy
 

Ep. 44 - Alexander Kane, Sporttrade

Ep. 44 introduces you to Alexander Kane, founder and CEO of Sporttrade, which is America’s most dynamic sports betting platform where sports betting meets stock trading.
Hear him discuss:
Their highly anticipated launch last month in New Jersey, and what the most surprising thing has been so far since going live
Why he decided not to use traditional odds display formats on Sporttrade, and why he believes that the “Sporttrade format” are the most intuitive odds for people to understand
The importance of educating customers on the Sporttrade product, which he thinks will “be one of [their] defining challenges”
The role that partnerships will play in driving customer awareness around the Sporttrade value proposition, such as the current partnership with Unabated
Why he prioritizes engaging on Twitter when so many other things compete for his time and most other industry CEOs eschew this
Drawing inspiration from Airbnb by focusing on “doing things that don’t scale” during Sporttrade’s early days, including personally texting customers that have failed deposits
How he maintains a positive mindset and attitude in the face of skepticism around Sporttrade’s model
 
Learn more 👇
 
➡️ Sporttrade website
➡️ Sporttrade on Twitter
➡️ Alex Kane on Linkedin
➡️ Alex Kane on Twitter

Ep. 43 - Todd Ballard, ALT Sports Data

Ep. 43 introduces you to Todd Ballard, co-founder and CMO of ALT Sports Data, which provides proprietary trading solutions focused on alternative sports.
Hear him discuss:
His experience as an early employee at GoPro, and the journey of going from startup through to IPO
The world of alternative sports, and what makes their billion-plus fans “a highly engaged, passionate audience group”
How he and his co-founder validated the idea for ALT Sports Data, which included some brief consideration to the idea of becoming a sportsbook (which an advisor said was “the worst idea”)
How leagues and data rights holders within alternative sports are looking at the betting opportunity, and why they believe they can bring new audiences to operators
Following your passion and why keeping “the least amount of daylight between your personal life and your professional life is a good key to success”
 
Learn more 👇
 
➡️ ALT Sports Data website
➡️ Todd Ballard on Linkedin

Ep. 42 - Leigh Nissim, Future Anthem

Ep. 42 introduces you to Leigh Nissim, founder and CEO of Future Anthem, which uses data and AI to personalise the player experience for everyone.
Hear him discuss:
How he saw the opportunity for personalization during his time leading the digital businesses of both IGT and Scientific Games
Why most companies struggle with personalization despite it being high on their agendas
Raising a multi-million dollar Series A round for Future Anthem, and why he considers that milestone to be “the end of the beginning”
The challenges of being a B2B supplier to operators, and how early-stage suppliers can shortcut some of the sales process
His 3 top pieces of fundraising advice for other founders
 
Learn more 👇
 
➡️ Future Anthem website
➡️ Leigh Nissim on Linkedin

Ep. 41 - Rob Klages & Kevin Kamto, AthleteX

Ep. 41 introduces you to Rob Klages and Kevin Kamto from AthleteX.
Hear them discuss:
Some of the core ideological concepts behind crypto and blockchain technology 
Their philosophical principles of transparency, openness, and fairness, and why only blockchain technology could enable those within the AthleteX platform
Why "tokenized fantasy sports was always an intuitive idea", and how a hackathon initially gave them the opportunity to explore it
The challenges of UX in web3, and what needs to be done to widen the appeal of crypto to the mass market
"Hunkering down and building" during the bear market, and why they are confident that crypto prices will rebound
 
Learn more:
 
➡️ AthleteX website
➡️ AthleteX Discord server
➡️ AthleteX on Twitter

Ep. 40 - Nik Bonaddio, BigBrain Games

Ep. 40 is guest hosted by Lloyd Danzig from Sharp Alpha Advisors, who introduces you to Nik Bonaddio, founder and CEO of BigBrain.
Hear Nik discuss:
Appearing as a contestant on Who Wants To Be A Millionaire, winning $100,000, and quitting his job the next day to pursue his first startup
Launching Numberfire as Moneyball for fantasy sports, and scaling it to $2m in revenue before exiting to Fanduel in 2015
His experience working as Fanduel’s Chief Product Officer, and why after 4+ years he “wanted to kind of get back to the craziness of startups”
Why it was “kind of obvious” to him that the DFS model could be applied to the brain games category, which was the catalyst for BigBrain
His strategy to build a cap table with both betting industry investors and industry-agnostic VC firms including First Round Capital, BoxGroup, Ludlow, and Golden Ventures
His long-term plan to buy the Pittsburgh Pirates, and why his first move as owner will be to reduce ticket and concession prices
 
Learn more 👇
 
Episode Guest:
➡️  BigBrain in the app store
➡️  BigBrain website
➡️  Nik Bonaddio on Linkedin
 
Episode Host:
➡️  Sharp Alpha Advisors website
➡️  Lloyd Danzig on Linkedin