The Betting Startups Podcast
Meet the people building the most promising startups competing for a piece of the multi-billion dollar real-money gaming industry. Presented by Optimove.
Episodes
Tuesday Feb 11, 2025
Tuesday Feb 11, 2025
Ep. 152 features Tiffany Santisteban Lagos from EmpowerYourPlay, which transforms gaming rewards by integrating micro-giving to charities of players’ choice.Hear her discuss:
EmpowerYourPlay winning the recent Pitch ICE competition, and the benefits that has brought
How EmpowerYourPlay is using charitable giving as a new player retention mechanism for operators
The insights she got from speaking to over 10,000 players before launching, and how that helped validate her hypotheses
Why Gen Z and Millennials are driving a shift toward purpose-driven spending
Why her experience building EmpowerYourPlay has been "like drinking water from a firehose"
How attracting top talent on equity-only roles has helped Tiffany bootstrap EmpowerYourPlay to this point
Current efforts to raise £750k in pre-seed funding to scale operations
The ambitious goal to donate over $50M to charities in the coming years
Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets
Catch the video version of this episode here.
Learn more 👇
➡️ EmpowerYourPlay website
➡️ Tiffany Santisteban Lagos on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Ep. 151 features Simon Gerszberg from ShotQuality, a sports data extraction company using CV, AI and data science to optimize pricing for Sports-books and syndicates.
Hear him discuss:
How a chance college roommate pairing sparked the beginning for ShotQuality
The strategy shift that saw them move away from selling analytics to colleges - despite having 25 Division 1 teams as clients
How their first sportsbook deal came from betting into the market using ShotQuality data
His experience successfully navigating the dreaded operator integration roadmap
News of their expansion from a basketball-only product to a multi-sport offering
His perspective on the sports data ecosystem, and where ShotQuality fits within it
The joint role of computer vision and human validation in their technology platform
How he successfully fundraised a seven-figure seed round as a first-time founder
Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets
Catch the video version of this episode here.
Learn more 👇
➡️ ShotQuality website
➡️ Simon Gerszberg on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Wednesday Jan 29, 2025
Ep. 150: Building iGaming’s global community w/ Pierre Lindh of NEXT.io
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
Ep. 150 features Pierre Lindh from NEXT.io, the world’s iGaming community.
Hear him discuss:
The life and legacy of Nico Jansen
His retrospective on the ICE conference's debut in Barcelona
Why he feels like NEXT is only now hitting its stride after 12 years of perseverance
The risky shift in strategy that NEXT made last year, and how that's paid off since
The challenges of building a premium content business with a subscription model
His views and insights on how to build and grow community
Why he thinks about the NEXT NYC Summit as "the Davos for iGaming"
The recent announcement of The Starties, the awards show by startups, for startups that will be held alongside the NYC Summit
Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets
Catch the video version of this episode here.
Learn more 👇
➡️ NEXT.io website
➡️ Pierre Lindh on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Tuesday Jan 21, 2025
Ep. 149: How it pays to be a fan w/ Michael Testa from Wunderfan
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
Ep. 149 features Michael Testa from Wunderfan, with guest host Thomas Coiner. Wunderfan redefines sports loyalty by rewarding fan engagement through an innovative "It Pays to be a Fan" model.
Hear them discuss:
Wunderfan’s unique slogan "It pays to be a fan", and how that applies to fan loyalty
Michael's entrepreneurial journey in customer loyalty and in a startup acquisition
How Michael's co-founders, Blake Patterson and Geran de Klerk, are leveraging their past successes for Wunderfan
What they learned from the success of building Wunderpar, a golf-focused version of Wunderfan
Why they've invested so heavily in the scalability of their "Attend-to-Earn" and "Watch-to-Earn" technology
How they've acquired their first 10,000 users in just four months
Why Michael is such a fan of product-led growth tactics, and how they're using them with Wunderfan
How their campus ambassador program has resulted in a cost-per-install of less than $1
Current efforts to raise a $2.5M seed round to accelerate Wunderfan's expansion
Catch the video version of this episode here.
Learn more 👇
➡️ Wunderfan website
➡️ Michael Testa on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
Ep. 148 features Mark Flores Martin, Founder and CEO of XGENIA, an AI-first company revolutionizing game creation by enabling developers to create games in minutes.
Hear them discuss:
His journey from ethical hacking and VR gambling to founding XGENIA
How the XGENIA team combines expertise in gaming, AI, and technology to create innovative solutions
The groundbreaking features of XGENIA, including AI-powered slot machine generation and advanced animation systems
Where XGENIA fits within the casino ecosystem and its complementary role to traditional game studios
Overcoming skepticism about the potential of AI in gaming and the widespread adoption of their technology by clients
The company’s journey from self-funding to attracting external capital for scaling operations
The transformative impact of AI on job roles within the gaming and gambling industry
Insights from pitch competitions like SBC and Sigma, and their plans for ICE Barcelona
XGENIA’s ambitious roadmap for 2025, including the release of a revolutionary AI game engine
Catch the video version of this episode here.
Learn more 👇
➡️ XGENIA website
➡️ Mark Flores Martin on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Ep. 147 features Bridge Dudley and Sebastian Fay, Co-Founders of Doink Sports, the ultimate research platform for sports betting, offering props, trends, +EV analysis, odds charts, and more.
Hear them discuss:
How their backgrounds in sports, robotics, finance, and tech led to founding Doink Sports
How a friend’s $40 parlay win inspired the idea for Doink Sports and became the foundation of their business
How building a failed furniture marketplace app shaped their thinking and approach bringing Doink Sports to market
Challenges of accessing reliable betting data and managing tech as a two-person team
B2B opportunities with their technology infrastructure
Reflection on the NFL season, and lessons learned in their second year of football
Using livestreaming and education to build community and increase product adoption
Bootstrapping their way to profitability, and how they're thinking about capitalizing the next stage of growth
Their recent experience applying to Y Combinator for a second time
Catch the video version of this episode here.
Learn more 👇
➡️ Doink Sports website
➡️ Bridge Dudley on Linkedin
➡️ Sebastian Fay on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
--
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Wednesday Jan 01, 2025
Ep. 146: Favorite episode moments from 2024 w/ Jesse and Thomas from BettingStartups.com
Wednesday Jan 01, 2025
Wednesday Jan 01, 2025
In this episode, Jesse and Thomas huddle up to reflect on 2024 for BettingStartups, and lookahead to 2025.
They discuss:
Their biggest reflections and highlights from 2024
News that Optimove is returning as the headline sponsor of The Betting Startups Podcast in 2025
A lookback at 8 of their favorite clips from this year's podcast episodes
The success of their media partnerships in 2024, and how those will grow in 2025
Their high-concept pitch for the soon-to-launch Startup Hub and founder community
Watch the video version of the episode here.
Get $200 off your Full Event Pass for the NEXT NYC Summit by using discount code SB2NYC52 at checkout: https://next.io/summits/newyork/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Tuesday Dec 17, 2024
Tuesday Dec 17, 2024
Ep. 145 features Alexey Vorobey from AIstats, an AI-powered live score app that provides football fans with real-time match analysis, performance trends, and smart metrics across over 2,200 leagues worldwide.Hear them discuss:
His career pivot away from being a lawyer and into tech entrepreneurship
How AIstats creates unique stats and predictions with machine learning
Why he's not a believer in the xG metric, and "the crusade to replace it with some more advanced and smart things"
The marketing tactics they used to acquire over 73,000 users in the first 3 months
Converting free users to paid subscribers, and how they plan to increase the conversion rate over time
The importance of localization, and delivering an experience to users in a familiar context
Field notes from his current efforts to close a $1m seed round, which is 75% subscribed
Catch the video version of this episode here.
Learn more 👇
➡️ AIstats website
➡️ Alexey Vorobey on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
--
This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Sunday Dec 15, 2024
Sunday Dec 15, 2024
🚨 Emergency episode!
In his first interview since news broke of Gambling.com's acquisition of OddsJam's parent company Odds Holdings, CEO Matt Restivo joins Jesse to share his perspective on the story behind the headlines.
Hear him discuss:
his reflections on Odds Holdings' growth to $26m in revenue in just 3.5 years
why they decided to pursue a deal, and insights into what that process looked like
the synergy he sees with Gambling.com, and how the partnership will fuel further growth for their products
why closing the deal was "certainly emotional" for him
His advice for other entrepreneurs on what to do now to make a future exit an easier process
Learn more 👇
➡️ OddsJam on Linkedin
➡️ Matt Restivo on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
Ep. 144 features Adam Small, co-founder of Third Planet Affiliates, a leader in online gaming content.
Hear him discuss:
How he unintentionally got started in the affiliate space with PocketFives, and later with USBets
What motivated him to launch Third Planet Affiliates at this stage of his career, and the vision behind its portfolio of properties that includes Lottery Geeks, Casino Reports, and Props.com
The evolving affiliate model and opportunities for innovation in the gaming industry - especially following recent turmoil in the space
Lessons learned from entrepreneurial exits, and navigating earn-out periods with larger organizations like Better Collective
Staying open to unexpected opportunities, which led to their unplanned acquisition of Props.com
The enduring partnership with co-founder Cal Spears, and the dynamics of their collaboration over two decades of building together
Reflections on his entrepreneurial journey, including the one decision he would do differently if he could
Catch the video version of this episode here.
Learn more 👇
➡️ Third Planet Affiliates on Linkedin
➡️ Adam Small on Linkedin
📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.